The events of 1971 and the creation of a radio station in San Antonio de los Baños are no longer new. Radio Ariguanabo takes on other challenges, perhaps the most difficult of its existence, since it is not only transmitted by the Frequency Modulation (FM), but also by Internet. More listeners, more commitments ... Are we ready for that?
Fortunately, the Cuban Institute of Radio and Television (ICRT), together with the Directorate of Cuban Radio, made a dream come true, bringing to the network a significant number of radio stations -national, provincial and municipal-, with the aim of massifying this much-needed practice in the information society.
This is how Radio Ariguanabo presents, - "The voice of where there is a river" -, this new service. A practice that is appreciated, but brings important challenges for those who make radio from this town of Artemisa. In order to advance and succeed, it is essential to know the context, to decipher every adversity and to take certain steps to achieve the planned objectives with quality.
We are ready to take on this challenge, perhaps right now there are elements that need to be improved or changed, but this group of workers is prepared to do so. Recognizing and understanding the new audiences and the innovative techniques of today's radio is something that can definitely be dealt with in this radio station, which is determined to distinguish itself in this new practice that stands out for its availability and direct access from any place of the planet. The necessary threads will be moved to direct this crew to success on the Internet, because Radio Ariguanabo -during these 46 years- has already triumphed in its territory.
Radio Ariguanabo continues to be a municipal radio station. We are not oblivious to the modifications, but maintaining our essence becomes fundamental in a globalized mediated planet. We work for all ariguanebenses. We represent a country, a social system a condition; that of being Cubans, free Cubans, worthy Cubans. That is our radio, that is Cuba.
It is difficult to propose patterns to follow, but recognizing the growth of online radio over FM (61% in 2017), it is necessary to think first of all about QUALITY. In a market as competitive as the Internet, the only way to position our content is to manage them correctly and make them suitable for the new users.
Content and favorite programming of Internet users and average time of daily listening, among others, are the most outstanding and interesting elements that should be taken into account as the basis of the new method of work, not only in Ariguanabo but in all radio stations that currently have this technology. Until then, we just have to work and work well, that's what we do, that's what we work for.
